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The Sweet Spot of Snacking: A Tale of Two Sandwiches
The UK's food and beverage market is a constant battleground for innovation, and nothing exemplifies this better than the recent sweet...
Aug 14, 20254 min read


The "Clean Label Plus" Challenge: Navigating 'Natural' in the Ultra-Processed Foods Debate
The conversation around what we put into our bodies is more intense than ever. While "clean label" has been a buzzword in the UK food and...
Jul 20, 20253 min read


Smart Snacking: NPD's Answer to the UK's "Always-On, Never-Stop" Lifestyle
The way we work and live has changed dramatically. For many in the UK, the lines between office and home are blurred, schedules are...
Jul 20, 20253 min read


The UK's Sip Revolution: Beyond Hydration, Towards Wellness
Forget plain old water. The UK's beverage aisle is undergoing a vibrant transformation, as consumers increasingly reach for drinks that...
Jun 25, 20255 min read


The Plant-Based Puzzle: Why Europe’s Love for Veggie Food is Booming… But the UK is Hitting a Snag
For years, the drumbeat of plant-based eating has been getting steadily louder. Supermarket aisles transformed, menus expanded, and a...
Jun 17, 20253 min read


The Protein Push: How UK Brands are Winning the High-Protein Race
There’s no doubt about it: high-protein eating and drinking isn’t just a passing fad – it’s a full-blown food phenomenon. This megatrend...
Jun 12, 20255 min read


Your Next Sip, Smarter: How AI is Brewing Up the Future of Packaging
Remember when packaging was just... well, packaging? A box, a bottle, maybe a fancy label. Its job was simple: hold the product, tell you...
Jun 10, 20254 min read


The Feedback Loop: Your Secret Weapon in Food & Beverage NPD
The air in the food and beverage industry crackles with innovation. Every day, new flavours are dreamt up, novel textures are engineered,...
Jun 2, 20254 min read


From Pub Kitchen to Supermarket Shelves: The Story Behind The White Rabbit Pizza Co.'s Gluten-Free Success
For many, the words "gluten-free" can evoke a sense of limitation. However, The White Rabbit Pizza Co. has turned that notion on its...
May 20, 20257 min read


£37 Billion & Growing: FDF Report Reveals the Power of UK Food & Drink Manufacturing
Think about your last meal. That comforting cuppa, the satisfying crunch of a biscuit, the vibrant flavours of a ready meal. Behind every...
May 15, 20253 min read


The Big Freeze: How Frozen Food Shed Its Budget Image and Became Seriously Cool
Once upon a time, the frozen food aisle held a certain reputation. A land of last resorts, a place where budget-conscious shoppers sought...
May 13, 20253 min read


The Sober Revolution: How Low & No Alcohol is Shaking Up Our Drinks (and Why It's Only Just Beginning)
Forget Dry January lasting a mere 31 days. Across the UK, and indeed the globe, a quiet but seismic shift is happening in our drinking...
May 9, 20255 min read


Britain's Breakfast Struggle: What Alpro's Research Reveals for NPD?
Let's have a proper peek behind the breakfast curtains of the Great British public. Alpro's recent deep dive into our morning munching...
May 8, 20254 min read


Beyond the Hype: The REAL Sustainability Challenges and Opportunities for UK Food & Beverage Businesses in 2025
It's the topic du jour, isn't it? Everyone's sporting their reusable tote bags, patting themselves on the back for choosing oat milk...
May 1, 20253 min read


What's In A Name? The Art and Alchemy of Branding Your Food & Beverage Empire
You can have the most revolutionary product, the most ethically sourced ingredients, the most delectable flavour profile, but without a...
Apr 29, 20253 min read


Block Party! The Wholesome Revolution Hitting Your Shelves Next Week
Hold onto your hats, foodies! Just when you thought the plant-based landscape had reached its peak, a genuine game-changer is about to...
Apr 24, 20253 min read


Are We Going Back to Basics... and Missing the Essentials?
Remember those health food aisles of yesteryear? A land of worthy but sometimes, let's be honest, slightly beige offerings. Fast forward...
Apr 22, 20253 min read


From Bland to Brand: What Oatly's $10 Billion Rebrand Can Teach You
We've all seen those quirky oat milk cartons, emblazoned with bold, almost confrontational slogans. Oatly. The name itself is simple,...
Apr 17, 20253 min read


Decoding Tomorrow's Apprentice Final & the Explosive Potential of Unexpected Pairings in UK Food & Drink NPD
Tomorrow, the UK will collectively hold its breath as the finalists of The Apprentice step into the boardroom for their ultimate showdown...
Apr 16, 20254 min read


6 UK Ice Cream Mavericks Making the Most of the Weather!
We Brits? We're a hardy bunch, but even the most stoic among us can't resist the siren call of a cold, creamy treat when the mercury...
Apr 10, 20254 min read
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